Instagram has risen in popularity for offering users an avenue to share photographs online. It has also grown to become a platform where brands and businesses can curate an ideal and accessible social media presence. Now in 2022, the app is prepared to cater to all with its innovative new features.
Read on to discover all the new and fun Instagram updates in 2022.
The Grid Pins
Posts can now be pinned to the top of your Instagram feed. Thus, even your oldest posts can shine and attract viewers and readers. This feature has only been available on Twitter and TikTok, and it is now on Instagram as well.
The 1-Minute Instagram Story
Instagram now allows users to upload 60-second Instagram Stories without having to wait for the 15-second editing window.
It’s a really useful feature that allows you to combine all user comments, tags, locations, and so on into a single lengthier Story. Thus, there will be no need to repeat the procedure every 15 seconds!
The New Algorithm
We all know that the Instagram algorithm was a closely kept secret, and understanding it required guessing and trial-and-error. CEO Adam Moseri has since changed this statement in a Twitter video.
Moseri then explains the most important elements impacting IG feeds involve a post’s popularity indicators, the frequency of interaction from a user or account, the number of posts a user has liked, as well as overall engagement with an account’s content.
The Reels
With the rise of video as a sought-after medium, Instagram has adapted with Reels and gained popularity in 2020. Instagram is significantly investing in and upgrading this new format, as seen by the doubling of the maximum length of Reels in July 2021. More editing tools, such as double exposure and timer, are frequently added to the new Instagram function.
Let’s look at Reels’ features. Reels are vertical postings that last 15 to 60 seconds. This feature mixes a series of short videos. To make the content more engaging, add-ons can be added to reels, such as music, narration, doodles, stickers, and effects. Other additional features include a Video Layout format and a double exposure filter.
Instagram has also just recently launched the “Reels Visual Replies” where video comments are allowed. Creators can then engage their audiences by creating content based on fan feedback.
The Collaborative Posts
Now, people and brands can work on a single post together and can be shown on one another’s accounts. To make a shared post, simply create a conventional post or reel, Tag other users, and then click Invite Collaborator.
The Profile Embed
Now, it is finally possible to embed an Instagram profile in a way that looks natural across devices and platforms or websites. The change has then made it easier to share online Creator profiles.
With this feature, users will also have control over their Instagram posts. Using the options, you can limit the embeddability of your public posts and profile.
Conclusion
Perhaps longevity, apart from relevance, is the one thing Instagram is after nowadays. This is, indeed, a great thing for the app and its users. Now that you know everything new you can get from Instagram, it’s time to spruce up your profile and make the best out of your Instagram experience!
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